Monday, March 12, 2007

Important Terminology Change

Ty here again. Anyhow, I talked to Rose this afternoon - she said the layout and such are fine - however, she doesn't like the term "blog" (or its variants - blogger, blogging, and yes, even blogosphere). After giving it some thought, I am in full agreement. The term "blog" oozes like a dank, stagnant, mosquito-infested puddle, good for nothing but breeding disease (nothing except for sediment and nutrient retention, flood storage, wildlife habitat, water purification, groundwater recharge...). And "blogging" smacks of violence, sounding like something that there is no use doing to a dead horse.

As far as alternative terms, Rose suggested something with more E's and S's, so I am proposing the following: "Essential Mass Message" It has a nice ring, and a total e+s count of 10. The variants are as follows: essential mass messenger, essential mass messaging, and sphere of essential mass messages (14 e's and s's in that last one!).

Cautionary Note: Care should be taken that this term is not confused with its near-homophone, the "sensual musk massage". Frankly I'm not quite even sure what this entails, and would recommend contacting Dan Savage at the Onion A.V. Club for details before even thinking about trying it.

As a reformed government employee and scientist, I am going to try my hardest to keep from reducing this fine term to a pathetic acronym like "EMM" and I would appreciate it if everyone else would do the same.

Hopefully we can get all the patents and copyrights locked up in the next few weeks, please try not to use this term too widely until we give the official go-ahead.

Thanks for your understanding as we make this important transition,

Ty Mack

2 comments:

Kirk said...

Don't want to call it a BLOG? Rose, what's in a name? A BLOG by any other name would still inform as much...

Rose said...

Well Kirk, it could still inform without all the unfortunate associations...blah, bland, belligerent, blasphemy, Blair (Tony), bloated, and the list goes on.